Privacy Notice

1. Who we are

ELARA is operated by Daniel García trading as ELARA. Website: elaraworlds.com. For the purposes of UK data protection law, Daniel García trading as ELARA is the controller of personal information processed in connection with ELARA. You can contact us at concierge@elaraworlds.com.

2. Information we collect

Depending on how you use the website, we may process your name, email address, telephone number where supplied, billing and delivery information, order and transaction information, customer service correspondence, gifting enquiry details, and website or device information needed to operate and secure the service. Marketing preferences are processed only when you actively provide them.

3. How we use information

We use information to process and fulfil orders, manage pre-orders, deliver purchases, provide customer service, manage gifting enquiries, maintain website security, prevent fraud, improve our website and services, and meet legal and accounting obligations. We send marketing only where consent or another lawful basis applies.

4. Lawful bases

We rely on contract where processing is needed to take steps at your request or fulfil an accepted order; legal obligation for tax, accounting and other duties; legitimate interests for security, fraud prevention, customer service and service improvement; and consent where you choose to receive marketing.

5. Who information may be shared with

We share information only as needed with our ecommerce and checkout providers, payment processors, delivery and fulfilment providers, website hosting and technical service providers, and professional advisers or authorities where legally required. The current ordering services include Shopify and Stripe. Each recipient may process information under its own privacy terms.

6. International transfers

Some service providers may process information outside the United Kingdom. Where this occurs, we rely on the safeguards required by UK data protection law, such as adequacy regulations or approved contractual protections.

7. How long information is kept

We keep information only for as long as necessary for the purpose for which it was collected, including to fulfil orders, answer enquiries, maintain security, resolve disputes, and meet legal, tax and accounting requirements. Retention depends on the type of information and the relevant obligation.

8. Marketing

Where marketing is available, you may unsubscribe using the link in a message or withdraw consent by contacting us. Withdrawing consent does not affect processing that took place before withdrawal.

9. Cookies and local storage

The website uses essential browser storage and similar technologies where needed for features such as the shopping bag, checkout and remembering your cookie choice. These are always active because the site cannot work properly without them.

With your consent, we also use advertising and measurement technologies provided by Google (Google Ads) and Meta (Meta Pixel). These help us measure visits and actions on our website, such as page views, product views and completed purchases, and understand how our advertising performs.

When you consent to advertising and measurement technologies, Google and Meta may receive information about your device, browser and activity on our website and may set their own cookies.

If you reject non-essential technologies, advertising cookies are not set. Google Ads may still send limited, cookie-free measurement signals while consent remains denied. Meta Pixel is not loaded while advertising consent is denied.

Your choice is stored on your device together with the date it was made. You can change or withdraw your choice at any time using the Cookie preferences link in the website footer. Withdrawing consent does not affect processing that took place before withdrawal.

10. Your data protection rights

Depending on the circumstances, you may have rights to access, correct or erase your information; restrict or object to processing; receive certain information in a portable format; and withdraw consent. Some rights are subject to legal limits. Contact us to make a request.

11. How to contact us

For privacy questions or requests, email concierge@elaraworlds.com. We may ask for enough information to verify your identity before responding to a rights request.

12. Complaints

If you are in the UK, you may complain to the Information Commissioner’s Office. We would appreciate the opportunity to address your concern first, so please contact us at concierge@elaraworlds.com.